Welcome to This Is Cute. We text all day about cute stuff so you don’t have to.
Jayna Maleri: I need to be enforced. Because of goddamn Rachel Comey.
Verena von Pfetten: The new arrivals
JM: THE NEW ARRIVALS. The fucking horse print. What a joke. I've never needed anything more IN MY LIFE.
VvP: I am ready for my full horse girl season.
JM: I'm not getting it, but I need everyone to tell me they're proud of me.
VvP: I'm so proud of you! Also I have a really cute horse print blouse that I got on etsy a billion years ago. I believe that you will find a cuter better one that NO ONE ELSE will have.
Jenna Gottlieb: I love it. SORRY.
JM: JENNAAAAAA
JG: SORRY! You came in so hot and I was prepared to ENFORCE but, like, it's good. And very YOU.
JM: NO SHIT IT'S GOOD. Ok well I'm not doing it (until I do it).
JG: For some reason RC refuses to put me on their email list. They're probably like, there's no point, your two pals have already cleaned house. I'm into the horse shirt though. Almost as much as I'm into VVP's pin.
JM: Hang on, let’s stable the horse discussion for now. We need to talk about snoods, right VVP?
VvP: Yes, we do! I’ll start with my snood story, which is that once upon a time, as I was prancing around Instagram looking for makeup inspo (which someday you all will let me discuss) I saw this pic on Violette Fr's instagram.
JG: One day, we will.
VvP: And I was like, I think I could crib something from this chic as fuck lady, so fell down a rabbit hole of her instagram.
JM: And landed in a snood!
JG: You later gaitered.
VvP: I LANDED IN A SNOOD.
VvP: Anyway, long story not that short, I don't really know who or what she is, but she also has a clothing line that makes ... snoods! Really cute and expensive ones!
JM: They really are so cute.
VvP: And then literally two days later, I see Jayna and she's wearing a CHIC AS FUCK royal blue snood that perfectly matched the lettering on her PERFECT sweatshirt that she probably got, like, two years ago. She's been secret snooding this whole time.
JM: I'm a self-conscious snooder!
JG: You’re a RUDEY SNOODEY
JM: It was a last ditch effort because I wasn't sure about my outfit, so it was sort of a distraction snood! But I will say that I caught myself in the mirror as I was changing for my colonoscopy (lol) and the snood was cute.
VvP: And I think my lightbulb moment here, with both Alexandra Whatserface and Jayna's snoods is that they were really functioning like straight-up accessories—more like jewelry than a scarf (even though the function was still there!). I feel like the snood is a secret outfit unlocker! Like, Jayna's outfit was good, but the snood matching the lettering on the sweatshirt ... that’s next level. And I think that's also why Alexandra Whatserface's snoods are so good. The fluorescent tones mean they can kind of accent any color (neutral or otherwise). And they brighten up your face.
JG: Also so slouchy-luxe and accessible, as opposed to scarves, which are honestly terrifying. Scarves are my fashion kryptonite. I cannot do them, and I think about it a lot.
JM: You can do scarves!
VvP: And I think a snood is flattering! Like a turtleneck: elongating vs. bundling.
JM: Ok but not when they are toooo slouch, because then: cowl city.
VvP: Right so that's the thing here I think, they have to have some structure.
JG: Actually, anytime I've been skiing I've thought that my gaiter is kinda chic. Even though the brand is always like "LIZARD MAN."
JM: I'll just go on record as saying that I prefer a SNUG SNOOD.
VvP: I also think the little bit of a matching moment is key.
JG: Yep, almost like a sock (ed note: very good $3.90 socks)
VvP: Exactly like a sock!
JG: But the way a sock can pick up a color in an outfit—a snood is the same!
VvP: Jayna, explain your sock trick (like you once did to Man Repeller, RIP).
JM: I almost always match my socks to my hat! And a snood is just a neck hat!
JG: Adorable and perfect (and also so good at scarves). Okay, but what if you're also wearing a hat?
JM: Snood overrules hat!
JG: So if you're wearing a snood, you're not wearing a hat, or the hat gets kicked out of the color party?
VvP: Hat goes neutral.
JG: WAIT. Can we backup a sec. You wore a snood to your colonoscopy???
JM: Yesssssss.
JG: And you just took off all your clothes and laid your snood atop?? Fascinating.
JM: I sure did.
VvP: LOLing.
JG: It's just such a stressful time to toss in an extra element!
JM: It was a real DAY, as we all know. Since I also [REDACTED]
VvP: I think the key to snooding is the color.
JG: And good ribbing. And it can’t be a super short stack.
JM: No, because then it's just, like, I don't know what. A bolo tie.
VvP: Remember when earlier this week I wanted to snood but couldn't so I silk scarved it? Not the same.
VvP: But then you both found me good snood dupes! (Except for the Turtle Fur ones. Sorry, Jayna.)
JM: Listen.
VvP: No fleece allowed.
JM: I could make the Turtle Fur one cute.
VvP: Ugh, brag.
JG: I want that fancy cashmere.
VvP: I mean, that is the answer.
JM: I want a Verloop!
JG: Maybe fancy cash will have a sale. And the Verloop do look promising!
JM: I like that the verloop are two toned. But now I also just want a neon orange one. GOOD THING TURTLE FUR HAS ONE. JG, I think you should try a snood. To get you over your scarf phobia.
JG: I keep flip flopping. That furry turtle is making me claustrophobic. Which is strange because I wear a turtleNECK almost every single day
VvP: No one turtles better than you, Jenna. Can we do some quick turtle work? Are Everlanes still our #1?
JM: Literally no one. She was born to turt. Everlanes are still my #1!
JG: The Everlanes are such a staple.
VvP: Because what do we want in a turtle?
JM: SNUG BUGS!
VvP: Snug neck, no choking.
JM: The J.Crew ones are very soft but not as snug. But cute colors.
JG: The red one I wore to Sam’s party is J.Crew. It’s heartier/more casual—sorta kindergartener-y cute.
VvP: I'd be interested in a no-rib turtle.
JG: This Club Monaco is a good no-rib.
VvP: You know what i just realized also (sorry this is probably SO obvious), but the neon snood is like another version of why I love my Ganni mesh turtles (another good mesh turtle here and here!). It's just like a little surprise!
JM: Oh, this may be controversial because the neck is not so snug, but I like the Kule turtle.
VvP: Related, the always chic Leah Chernikoff (hi Leah!!) texted me this pic the other day as a styling reference. It’s not a turtle, but the sleeves are kind of doing the same thing. (Related: this is my fave way to wear a turtle, so you can see the sleeves, too!)
VvP: I have yet to unlock the turtle-under-button down, I try it but instead of looking chic like Jenna, I look like a grandma. Jayna, you also do it well. It doesn't work for me!
JM: It's been my go-to all winter. Fully stolen from Jenna.
JG: Fully stolen from Diane Keaton.
VvP: Maybe I’ll try it today and show you. I think my head is too small or something.
JM: Definitely not! I have the same sized head! I feel like we are both pinheads!
JG: I’m a pinhead!!!
VvP: Me in a turtle and a button down.